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School of Airport Operations, Tourism & Mass Communications

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MASS COMMUNICATION DEPARTMENT

COURSE

LEVEL

ENTRY QUALIFICATION

ABOUT THE COURSE/CAREER

Journalism & mass Communication

Certificate

KCSE Mean grade D & Below

Training on Delivery of messages to general public by utilizing mass media such as national press, radio, and television.

Diploma

KCSE Mean grade C (minus)

TV & Radio Production

Certificate

KCSE Mean grade D & Below

The purpose of this qualification is to equip learners for the world of work in radio And TV broadcasting. The course prepares you for roles in research, operation of studio equipment, producing all formats from features to music shows, scriptwriting, interview techniques and a host of vital radio roles..

Diploma

KCSE Mean grade C (minus

Professional Journalism

Certificate

KCSE Mean grade D & Below

Journalism is the activity of gathering, assessing, creating, and presenting news and information

Diploma

KCSE Mean grade C (minus

Mass Communication: Meaning, Scope And Media
Media plays a vital role in shaping our society.  It plays a crucial role in mobilizing people to face challenging activities language being the first major development in human society, helped to put an end to communication problems.  Thus emerged the oral and written forms of communication with the advancement of science and technology, tools were devised for recording massages and transferring them among and between individuals.  Massages that were being conveyed included symbols words, hence we had verbal (words, symbols)and non verbal communication(Signs, gestures, feelings).communication is the shuttling of massages and ideas between individuals, where there is mutual gain till the goal is reached.  Communication comes from the Latin word communis means “to share”. Communication is also a social process.
Media uses channels to carry the massage.  It includes not only the mechanical devices but also the institutions that uses these machines to transmit massages when we talk about the media of T.V, Radio, Newspapers, Magazines etc.  The media of radio. T.v, film, book publishing sound recording, news papers, magazines and internet have the largest audience, employ the most people and have the greatest impact and we are very much familiar of these.
About The Course
The Diploma in Journalism & Media Studies is characterized by its progressive structure, which allows for increasing specialization through the programme. The course has been designed as a rigorous yet interactive approach towards both theory and practical subjects. Specific studio courses, which are open ended in their approach, are designed to give the student a chance to interact with the faculty according to general agendas to discuss and develop new ideas.
The core courses provide the student with the capability to harness the concepts and technologies according to their needs. A wide array of elective and summer courses have also been designed to further facilitate the students towards a better understanding of their curriculum and the field of media and communication.
In general terms, the Diploma in Media and Communication aims to provide the following opportunities for students.
Career Prospects
The students of this course will acquire the training and skills required for exceeding in the fields of print, television, radio and online journalism, corporate communications, media theory, media regulation and public policy, and media and public relations.

 

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